Unlike his peers, who favored diamonds and large stones, Lalaounis found early on his calling in gold, ‘the most human material,’ as he called it. His collections, dripping in 18 and 22 karat gold, were inspired by the art of many different cultures and periods. His interest spanned from prehistoric to Minoan art, from Persian to Byzantine, from Chinese art to the art of the Tudors.
In the 70’s, Lalaounis provoked a sensation with his collection ‘BLOW UP,’ draping the human body in gold jewelry. He followed this by redefining new means of expression, inspired by spheres such as nature and science, flowers and biosymbols, the random movements of animal and plant cells, orbits and constellations.